Interactive Educational Systems Design (IESD), Inc. provides a variety of services related to research and evaluation, marketing, and development of educational software, multimedia products, websites, and print-based instructional programs. IESD was founded in 1984 by Ellen Bialo and Jay Sivin-Kachala, the firm's President and Vice President. IESD's clients include publishers of technology-based and print-based instructional products, technology hardware manufacturers, non-profit institutions, government agencies, and school districts. Services include:
 
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Market research and analysis
 
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 Development of reviews of research literature and white papers
 
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 Design and implementation of product evaluation research
 
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 Creation of marketing materials including: white papers, brochures, newsletters, and product information sheets
 
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 Consultation on product requirements and design documents
 
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 Development of instructional content
 
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 Creation of supplemental print materials, including teacher’s guides, teacher training guides, user and reference guides, and student activities
 
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 Writing on educational technology, curriculum integration, and instructional innovation
 
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 Planning and implementation of technology-related school staff development