INTERACTIVE EDUCATIONAL SYSTEMS DESIGN, INC.
Serving the PreK-12 and higher education publishing and technology market, Interactive Educational Systems Design (IESD) specializes in research-supported curriculum resources and instructional technology, actionable education research, and effective communication with educational decision makers.
Founded in 1984 by Ellen Bialo and Jay Sivin-Kachala, IESD provides a variety of services, including:
- Market/product research and analysis including qualitative research and quantitative research — surveys, focus groups, interviews, competitive market analysis, literature reviews, user testing, product design consulting, market insight and guidance, and independent reports.
- Product evaluation research — customized studies demonstrating the effectiveness of educational programs, products and services.
- Customer communication — including white papers, case studies, and newsletters.
- Proprietary EDRoom online focus group facility.