• Education market research, analysis, and strategic planning for publishers of educational materials and hardware companies, including: Academic Systems Corporation, American Museum of Natural History, Apex Learning, Apple Computer, Atomic Learning, Blackboard, Chancery, The College Board, Compaq, Curriculum Associates, Encyclopedia Britannica, Heinemann Library, Inspiration, Kaplan, New Schools Venture Fund, PLATO Learning, Quality Education Data, ProQuest, Riverdeep, Scholastic, Nettrekker, Thirteen/WNET, and The Wright Group. Market research and analysis activities have included:
   
  – Survey research
– Focus group research
– Interviews
– Literature reviews
– Competitive market analysis
– Customer analysis
– Demographic and financial data analysis
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Consultation on alignment of products and services with No Child Left Behind
  • Writing of key messaging documents, white papers, newsletters, jewel case inserts, and other marketing collateral that promote the educational value of technology products for clients such as CompassLearning, ETS, Laureate Education/Canter & Associates, Riverdeep, Teachscape, IBM, and Classroom, Inc.